People often enquire about the significance of our logo. "What's the story behind the three dogs, especially the black one?" they ask.
When we started The Alternative in 1991 we wanted to build a different type of advertising agency. An Alternative to the way many agencies operated. In our logo, we are represented by the black dog heading away from the rest of the pack. We left the pack because we believed it was time to get back to basics. Time to adhere to values upon which great client/ agency relationships are built. Our values are simple and just as relevant today as they were then:
- To
foster an environment of Teamwork. One that links our
growth directly to yours.
- To
produce creative work that is relevant. It's not enough
to be clever. It has to be relevant.It has to get
results.
- To
provide exceptional, pro-actively based service on a
continuing basis.
- Last but not least to provide extremely competitive costs and efficiencies.
Once you've worked with us, you'll notice
that these are just a few of the differences that make us a
real Alternative to what you've previously experienced.
Perhaps the greatest testimony to this is
the continued support and success of our current clients.
We know we're doing something right and we know we can do
the same for you.